Personal branding photography is more than a set of headshots, although these can make up part of a personal branding session. Good photography on your website, social media and any other online or print presence can really let your clients get to know you and to see the person behind the business. It can help to tell the story of where products are made or behind the scenes of the creative process. For this kind of session I like to work with clients who are passionate about their workspace and to take photographs of them in action.
Annie set up her calligraphy business from her home and the heart of her creativity and design is in her home studio which was the perfect backdrop for some shots for her personal branding photos.
Headshots are great for enabling your audience to put a face to a name they may have seen frequently on Instagram, but an environmental portrait goes a step further as it sets the scene and gives more to the viewer. This may be your studio or place of work, or actually it may be somewhere else that you think adds to your story. Part of planning the photo session is always to discuss ideas about where it might be.
Depending on your business your personal branding shoot may include a bit more than portraits of you. It could be that we include your products, perhaps you are a designer and love being surrounded by inspiration in your workspace. We can include that, just as we can include images of you at work to give your audience a sense of how you work. Annie’s calligraphy is just so beautiful and I felt a sense of calm just watching her.
The key thing is to make sure that your personality comes across in the images and that you are happy that they reflect you and your brand values so that you can be more visible. That way when clients are buying your products and services they have a connection with you and feel they are supporting your small business. Together we can create images that give you confidence to share more about your business.
